It is clear from Nitto Tires’ tagline what the company stands for and what type of tires it produces. Nitto Tire is a tire company that is “Fueled By Enthusiasts”, and they make some of the best tires in almost every performance category. Nitto Tire can make a tire that suits your needs, whether you are off-roading or rally-racing, drifting, running quarters, drifting, or luxury touring.
- Nitto Grappler tires are designed for trucks and SUVs. They can be used in highway cruiser applications or extreme off-road performance.
- Nitto Motivo and NeoGen, INVO, and NT-Series are available for four seasons and almost every vehicle on the roads. Some are for street performance while others are for quiet comfort touring and one is for winter performance driving.
- Nitto competition tires are street legal, but they will push your weekend warrior to their limits.
Nitto Tire was established in Japan in 1949. It has been a small company and an underdog in the tire industry. While the tire industry is dominated today by big names like Bridgestone, Michelin Goodyear, Continental, and Sumitomo Tire, Nitto Tire has had its ups as well as downs.
Nitto Tire was small and at times on the edge of bankruptcy even after it was acquired by Toyo Tire in 1979. Nitto Tires sales in Japan, which was the company’s native territory, were almost extinct by the mid-1990s. However, it would still have a solid foothold in the United States driver-nation.
Toyo Tire considered Nitto Tire an American company because Nitto Tire appeared to have been reborn there. Nitto Tire has seen steady sales growth since the mid-2000s after a few management changes. Today, Nitto tire is produced in six locations around the globe, including the United States, Japan, and China. It also sells off-road and performance tires almost everywhere. Nitto Tires success can be attributed to its embrace of online sales and social networking.
There are nearly two dozen tires in various sizes and almost all of them will fit your needs. Nitto Tires computer-designed tires, extensive testing, and lots of customer feedback ensure that you get the performance you want: better handling, speed, traction, drag reduction, and comfort.
Toyo-backed construction ensures safety and reliability for you and your family. Because if the tire doesn’t last or isn’t safe, it’s no fun driving. However, Nitto Tire isn’t like other tires. Nitto Tire is the right tire for you if you need to get to Point A and B quickly, with a bit of fun along the journey. Nitto Tire makes it easy to drive any car, regardless of season. If you are looking to get a new set of Nitto tires for your vehicle contact us today and speak with a team member today!